Just a pretty cool lifestyle platform for happy millennials...

Productive. Stylish. Free Spirited.

Mostly Sugar

is a diverse online lifestyle publication and community for stylish, productive, and free-spirited millennial women.


To create compelling content around culture, fashion, beauty, and success stories that intrigue, inspire, and spread happy vibes to millennial women. 

We understand the life of a young millennial woman involves creative expression, motherhood, hustle and dreams, pop culture, fashion, story-telling, great food, love and freedom. Our end goal is to cover all grounds and serve as that relate-able online community for the millennial women all over the world.

Our Values

Happiness. Physical & Mental Health. Love. Equality. Diversity. Passion. Creativeness. Empowerment.



Erica Shambley


As a digital marketing expert, PR specialist, branding consultant, blogger, entrepreneur, wife, and mother of two, Erica Shambley can truly define herself as a hard-working and busy millennial. Erica was born and raised in Richmond, VA where she attended Meadowbrook High School from 2004-2008. Erica went on to attend Virginia State University from 2008-2012, where she majored in Mass Communications and developed a profound passion for public relations, marketing, and the digital world. With her knowledge and expertise in the communications and marketing field, she began freelancing part-time for small brands and entrepreneurs.

In addition to taking on the role as founder and editor-in-chief of Mostly Sugar, Erica is also a full-time Digital Marketing Manager for the Department of Agriculture and Virginia Cooperative Extension at Virginia State University, where she is also studying for a MA in Media Management.




Digital Marketing Manager - Alisha Sellers (China Lovelace)



California Native | Social Media Guru | Digital Marketer


Project Manager & Content Curator - Kara Womack


Delaware Native | Psychology Major | Brand Developer


Work with us

Let's partner and create magic! We can help your brand reach our carefully curated audience that consists of 78% women between the ages of 18-24 (33%) and 25-34 (45%) who are located in the United States and the United Kingdom. 

If you have products and/or a brand that you would like promoted, want to sponsor Mostly Sugar, would like us to host a giveaway, and/or would like to collaborate with our brand then please fill out the form below.

For advertising and any additional questions, please contact us directly at editorialteam@mostlysugar.com


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