Gucci Bans Fur Starting Spring 2018

Gucci is going fur-free simply because it is "outdated".

 Gucci Pre-Fall 2017 Campaign

Gucci Pre-Fall 2017 Campaign

Oct. 12, 2017 - Gucci's CEO and president Marco Bizzarri announced this week that the luxury Italian brand will soon be free of fur. The announcement was made at the 2017 Kering Talk at the London College of Fashion where Bizzarri was the guest of honor. This decision to end fur use in Gucci's collections was in part thanks to Alessandro Michele, current creative director. "In selecting a new creative director, I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time," Bizzarri said.

We can expect to see Gucci's Fur-Free Alliance starting with Alessandro Michele's Spring 2018 collection, which recently debuted on the runway in Milan.

This change fall in line with Gucci's new 10-year 'Culture of Purpose' sustainability plan and continue to push the brand's values forward of focusing on animals and the environment. Along with moving the brand forward, Gucci would like to avoid "dated" material such as fur.

“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated,” Bizzarri told Business of Fashion  prior to his speech. “Creativity can jump in many different directions instead of using furs.”

Bizzarri also thanked the Humane Society International and the Fur-Free Alliance for their work in helping the fashion house stop using animal fur. The Humane Society said this move was a "huge game-changer" for the fashion world. Gucci will now join brands who have banned using fur such as Hugo Boss, Armani, Net-a-Porter, Stella McCartney, and Yoox. This may lead other major fashion brands to follow.

So what will happen to the remaining fur items like the fox furs that broke the internet in Gucci's 2017 Pre-Fall campaign? They will be sold at charity auctions with all proceeds going to the Humane Society and Italian animal rights organization, LAV

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PETA (People for the Ethical Treatment of Animals) has long protested against fur in fashion and welcomed the news on Twitter. “Today’s shoppers don’t want to wear the skins of animals,” said PETA's Ingrid Newkirk.