The Culture is Couture is a weekend-long cultural experience that brings together fashion, identity, and heritage to honor the undeniable impact of Black culture on global style in an immersive, multi-day event format.

The Culture is Couture was inspired by the need to showcase Black fashion and beauty through our lens—not watered down, not edited, not filtered.

We’re influenced by the past but focused on the future. This event pays tribute to the legacy of Black style, the beauty standards we set for ourselves, and the cultural influence we’ve had on the fashion world for generations.

Hosted in Richmond, Virginia, a city rich with Black history and creative energy, Culture is Couture honors our ancestors, uplifts our community, and celebrates the way we express who we are—boldly and unapologetically.

Who’s It For?

Creatives & Influencers
Students & Emerging Artists
Entrepreneurs & Brand Builders
Donors & Community Leaders
Fashion and Beauty Lovers

Black Fashion. Black Beauty. Our Legacy. Our Influence.

OCTOBER 3-5, 2025 • RICHMOND, VIRGINIA

This event is in partnership with Richmond Fashion Week (RVAFW).

Don’t Miss Important Updates.

The Culture Is Couture is coming—and trust us, you don’t want to miss this. Sign up below to get exclusive updates, early access to tickets, and first looks at what’s coming this October. Whether you're attending, supporting, or just curious, we’ll keep you in the know.

Why Now + Why Richmond

The Culture Is Couture is born out of history, need, and momentum.

42% of Richmond’s population is Black (US Census)

Surrounded by 10+ universities, colleges, and HBCUs
A growing creative economy, influencers, and cultural tastemakers
Virginia is the birthplace of Black fashion icons like Pharrell Williams and Pusha T
Just 2 hours from Washington, D.C.
No other event in Virginia centers Black fashion, beauty, and identity at this level

The Experience (Each Day Layout)

FRIDAY: Black Excellence Gala

An elevated fundraising gala honoring legacy, creativity, and community.
Red Carpet | Keynote Speakers | Cultural Tribute
The Culture Is Couture Expo

A full-day interactive experiences
Fashion Shows | Beauty Demos | Marketplace | Panels | Installations
Sunday's Best Finale

A homage to the Black church’s influence on fashion and style
Runway | Storytelling | Gospel | Designer Showcases

Get Involved

Be Part of the Culture. Shape the Moment.

The Culture is Couture is more than an event—it’s a platform for celebrating Black fashion, beauty, and influence. Whether you’re a sponsor, brand, or individual looking to make an impact, we invite you to join the movement.