Fashion-Forward. Expressive. Authentic.

Media embracing the individuality of women and the ones that ride for them

ABOUT MOSTLY SUGAR MEDIA

Mostly Sugar Media is a bold and unapologetic digital collective amplifying the self-expression, stories and style of multifaceted women and allies. We create content that reflects real life in full color– unfiltered. We spotlight the people and movements pushing culture forward.

Our audience? Creative doers, fashion lovers, trendsetters, founders, big feelers, beauty obsessives and the ones who make something out of nothing. Mostly Sugar is built for those who don’t fit into one box—because we don’t either.

Whether we’re on the ground at fashion week, breaking down pop culture or producing stories that reflect the nuance and noise of being too much in a world that asks us to be less, we’re doing it with honesty and edge. We don’t water things down, and we don’t just chase trends—we give them context, style and a microphone.

WE COVER

  • Fashion that reflects identity, era, and attitude

  • Beauty that celebrates what’s real, cultural, and expressive

  • Lifestyle that’s birthed in creativity, wellness, and unconventional living

  • Culture that documents and challenges what shapes us

  • Pop culture + opinions with a smart point of view

WHO WE ARE

Founded in Richmond, Virginia, and expanding nationally, Mostly Sugar Media is a Black woman-led media brand powered by a growing network of correspondents, creatives, and collaborators across Richmond, the DMV, 757, Atlanta, and beyond.

Our team includes writers, editors, producers, visual storytellers, and cultural contributors who share one goal: to keep it honest and make it matter. We blend editorial storytelling with community energy, providing a platform where real voices and real people take the lead.

WHAT WE DO

  • Original reporting, interviews, and editorial features

  • Video and social storytelling for a digital-first audience

  • Event coverage, cultural commentary, and style recaps

  • Brand partnerships, product reviews, and influencer activations

  • Experiential marketing, events, panels, and curated experiences that connect our community offline

We’ve partnered with RVA Fashion Week and brands that connect directly with our community. Mostly Sugar is where emerging voices are amplified, untold stories get their shine, and conversations are sparked across platforms.

WHY IT MATTERS

There’s no shortage of content. But there is a shortage of content that reflects our experiences our style, and our stories. Mostly Sugar exists to fill that gap—with quality, creativity, and intention.

We're not a trend—we’re the shift.

Meet The Team

  • A woman with curly hair and earrings, smiling, wearing a teal dress with a tied waist, standing against a gray background.

    Erica Shambley

    Founder, CEO

  • A young woman with styled hair, wearing a bright pink blazer and a black crop top, smiling at the camera, standing on a staircase.

    Ashlee Mason-Morris

    Marketing Director

  • A woman with wavy brown hair and a white outfit smiling inside a cozy bar or restaurant with brick walls and artwork in the background.

    Kara Womack

    Operations Director

  • A woman with brown curly hair, wearing a white polka dot blouse, purple pants, and accessorized with jewelry, standing outdoors in front of a green hedge.

    Grand Kirby-Johnson

    Community & Partnerships Manager

  • Anissa Turner-Randolph

    Special Events Manager- The Culture Is Couture

  • Kilah Oliver

    Logistics & Operations Assistant

  • Leilani Kab

    Production Manager

  • A woman with long dark hair and makeup wearing a white jacket with metal studs, posing outdoors against a blue sky.

    Drea Monique

    Editorial & Content Lead

    Media Correspondent- Fashion, Events & Pop Culture

  • Woman dressed in cow-print top, black fur coat, and cowboy hat, standing in a room with framed pictures, TV, and an exit sign.

    Janae "Bubblezz" Gaskins

    Media Correspondent- Culture, Fashion, Celebrity & Events

  • A woman with curly hair taking a selfie indoors with a purple and pink lighting background, wearing glasses and a red top.

    Jaleelah Harris

    Media Correspondent- Women’s Health, Intimacy & Lifestyle

  • A woman with dark braided hair styled in twists, wearing a black blazer with gray sleeves, a pearl necklace, and makeup, standing in front of a backdrop with 'RVA FW' written repeatedly.

    Kayla Samuels

    Media Correspondent- Fashion, Beauty & Culture

Contact Us
Contact Us