Fashion-Forward. Expressive. Authentic.

Media embracing the individuality of women and the ones that ride for them

ABOUT MOSTLY SUGAR MEDIA

Mostly Sugar Media is a bold and unapologetic digital collective amplifying the self-expression, stories and style of multifaceted women and allies. We create content that reflects real life in full color– unfiltered. We spotlight the people and movements pushing culture forward.

Our audience? Creative doers, fashion lovers, trendsetters, founders, big feelers, beauty obsessives and the ones who make something out of nothing. Mostly Sugar is built for those who don’t fit into one box—because we don’t either.

Whether we’re on the ground at fashion week, breaking down pop culture or producing stories that reflect the nuance and noise of being too much in a world that asks us to be less, we’re doing it with honesty and edge. We don’t water things down, and we don’t just chase trends—we give them context, style and a microphone.

WE COVER

  • Fashion that reflects identity, era, and attitude

  • Beauty that celebrates what’s real, cultural, and expressive

  • Lifestyle that’s birthed in creativity, wellness, and unconventional living

  • Culture that documents and challenges what shapes us

  • Pop culture + opinions with a smart point of view

WHO WE ARE

Founded in Richmond, Virginia, and expanding nationally, Mostly Sugar Media is a Black woman-led media brand powered by a growing network of correspondents, creatives, and collaborators across Richmond, the DMV, 757, Atlanta, and beyond.

Our team includes writers, editors, producers, visual storytellers, and cultural contributors who share one goal: to keep it honest and make it matter. We blend editorial storytelling with community energy, providing a platform where real voices and real people take the lead.

WHAT WE DO

  • Original reporting, interviews, and editorial features

  • Video and social storytelling for a digital-first audience

  • Event coverage, cultural commentary, and style recaps

  • Brand partnerships, product reviews, and influencer activations

  • Experiential marketing, events, panels, and curated experiences that connect our community offline

We’ve partnered with RVA Fashion Week and brands that connect directly with our community. Mostly Sugar is where emerging voices are amplified, untold stories get their shine, and conversations are sparked across platforms.

WHY IT MATTERS

There’s no shortage of content. But there is a shortage of content that reflects our experiences our style, and our stories. Mostly Sugar exists to fill that gap—with quality, creativity, and intention.

We're not a trend—we’re the shift.

Meet The Team

  • A woman with curly hair and earrings, smiling, wearing a teal dress with a tied waist, standing against a gray background.

    Erica Shambley

    Founder, CEO

  • A young woman with styled hair, wearing a bright pink blazer and a black crop top, smiling at the camera, standing on a staircase.

    Ashlee Mason-Morris

    Marketing Director

  • A woman with wavy brown hair and a white outfit smiling inside a cozy bar or restaurant with brick walls and artwork in the background.

    Kara Womack

    Operations Director

  • A woman with brown curly hair, wearing a white polka dot blouse, purple pants, and accessorized with jewelry, standing outdoors in front of a green hedge.

    Grand Kirby-Johnson

    Community & Partnerships Manager

  • A woman with shoulder-length black hair and medium skin tone smiling, wearing a white sleeveless blazer with a bow at the waist, a pearl necklace, and light pink nails, standing against a dark gray background.

    Kyerra Carr

    Digital Marketing Specialist

  • A woman with curly hair wearing a black blazer, smiling and holding the lapel of her blazer.

    Jade Durant

    Media Correspondent- Lifestyle, Beauty, Fashion & Current Issues

  • Woman dressed in cow-print top, black fur coat, and cowboy hat, standing in a room with framed pictures, TV, and an exit sign.

    Janae "Bubblezz" Gaskins

    Media Correspondent- Culture, Fashion, Celebrity & Events

  • A woman with long dark hair and makeup wearing a white jacket with metal studs, posing outdoors against a blue sky.

    Drea Monique

    Media Correspondent- Fashion, Events & Pop Culture

  • A woman with long, black, curly hair smiling and wearing a light pink top, standing against a plain white wall.

    Justine Milner

    Media Correspondent- Events, Fitness/Wellness, Fashion & Culture

  • A woman with curly hair taking a selfie indoors with a purple and pink lighting background, wearing glasses and a red top.

    Jaleelah Harris

    Media Correspondent- Women’s Health, Intimacy & Lifestyle

  • A woman with dark braided hair styled in twists, wearing a black blazer with gray sleeves, a pearl necklace, and makeup, standing in front of a backdrop with 'RVA FW' written repeatedly.

    Kayla Samuels

    Media Correspondent- Fashion, Beauty & Culture

  • A smiling woman with long black hair wearing a sleeveless black top outdoors, with a blurred green background.

    Charlene Delbridge

    Media Specialist- Event Media Production & Multi-Topic Coverage

  • Young woman with glasses and braided hair, wearing a green sweatshirt and light jeans, sitting at a wooden table with food in a casual restaurant.

    Danica Hope

    Media Specialist- Events, Fashion & Beauty

  • Young woman with short orange hair, glasses, and multiple earrings smiling outdoors, crossing her arms, wearing a green sweater over a white collared shirt, with a background of green trees.

    Kilah Oliver

    Production Assistant- Event Logistics

  • Portrait of a young man with dark skin, braided hair, a nose ring, wearing a white knitted sweater, against a warm brown background.

    Damion Robertson

    Production Assistant- Videography & Content Support