Meet RVA’s It Girl: Myah The Beauty
Before the brand deals, before the weight loss, before Richmond started spotting her everywhere — Jahmyah was already that girl. A conversation with Myah the Beauty on confidence, the creator economy, and why she's just getting started.
@MyahtheBeauty
Jahmyah wasn't born in Virginia. She wasn't even born in the country. A military kid who entered the world in Germany and grew up in Alaska before landing in the 804, she came to Richmond by way of Norfolk State University — one of Virginia's most storied HBCUs — graduated in 2018, came back home, and never left. "This is home," she says simply. And Richmond, it turns out, feels the exact same way about her.
You probably know her as Myah the Beauty — lifestyle and comedy creator, self-declared RVA IT Girl, and one of the most genuinely beloved digital voices this city has produced. The kind of woman who gets spotted at the gym, recognized at work, approached by strangers who already feel like they know her. She doesn't think of herself as a celebrity. She calls herself a local rapper. "I just feel like I'm somebody that people can relate to" — and she means it. But don't mistake that relatability for smallness. Myah is building something. That warmth is not accidental. It is the whole architecture of her brand.
From Aliexpress Bundles to Full-Time Vibe
Myah started in 2017, posting hair reviews from her dorm room at Norfolk State. She was part of the generation that grew up watching Black women take over YouTube — Jackie Aina, Sierra Monet, Ivy League Styles — and she wanted in. She was ordering bundles off Aliexpress, installing and reviewing, building something real from a Wi-Fi connection and a vision.
Then she graduated. The job market said no. So she pivoted: making wigs by hand and selling them online — which meant becoming a content creator just to move product. "I had to show myself with the wigs on my head on social media," she explains. "And as I grew, TikTok started. Instagram was getting really big." Eventually she landed a job in her field, but juggling wig-making and full-time work wasn't sustainable. She had to choose. She chose content. She never looked back.
365 Pounds and Unbothered
Go back through Myah's content and you'll notice something: the confidence was always there. Before the weight loss, before the glow-up era, before any brand paid attention — she was on camera, showing up fully, completely herself. Her family poured into her early, especially knowing she was the heaviest of three sisters. By the time she hit her teenage years, there was nothing anyone could say to shake her. "Always thought I was very beautiful, even at that small age." That's not a talking point. That's a foundation.
"I was on camera at my biggest — 365 pounds — but my want and desire to do this was bigger than how heavy I appeared on camera," she says. She has since lost over 100 pounds. Not for the comments. Not for the algorithm. Not because content creation requires a certain body. She did it because her back hurt walking from her car to her office building. Because airport seats were becoming a problem. Because she wanted to be around for the babies coming into her family.
"It had absolutely nothing to do with the way that I looked," she says plainly. "It was a health concern." That clarity — about her body, her choices, her reasons — is what makes Myah's content land differently. She's not performing wellness. She's living it.
Keep Your Job, Sis. Seriously.
Here's where Myah gets real in a way the internet rarely does. She is not going to tell you to quit your 9-to-5. She will not romanticize the full-time creator lifestyle without the numbers to back it up. She has watched creators she admires navigate that transition the right way, and she knows the difference between a leap of faith and a leap off a cliff.
"Gas is a trillion dollars a gallon right now," she says, zero irony. "I need money, and I need to know every two weeks that I'm being paid." Brand deals, she explains, can take months to pay out after a post goes live. That $600 partnership? You might not see it until long after you've already moved on to the next thing. And health insurance — that's not negotiable.
Her blueprint: watch creators like Uniique, who built her following while working full-time as a phlebotomist before making the leap. "It wasn't until she got to a certain level of success that she decided she couldn't do it anymore." Build until the numbers make the decision obvious. "Unless you have 200,000 followers and can dedicate your day to posting five to ten times a day — you need to go to work."
The 804 Is Just the Beginning
Richmond has embraced Myah completely — spotted at the gym, recognized at work, approached by people who feel like they already know her. But she is clear-eyed about what comes after the hometown crown. "There are enough girls in Richmond doing it now. I wanna see more things. I wanna see the world."
She's planning to expand into DC, the DMV, Houston, Atlanta, and beyond. She's developing her own master class specifically designed for younger Black women in RVA who want to know how to turn a personality into a paycheck. "There is so much money on the floor for y'all," she says, and she means every word.
She'll be a panelist at the Women in Bloom Women's Empowerment event on May 9th at The Meyer Building in Richmond — a Mother's Day weekend moment that feels exactly right for someone who has always led with inspiration first.
Myah the Beauty isn't just the RVA IT Girl. She's building the blueprint for what comes after the title — and she's only just getting started.
Watch Full Interview
Drea Monique sits down with Myah the Beauty — Mostly Sugar Interview
Featured Creator
Myah the Beauty
@myahthebeauty
Richmond-based lifestyle and comedy content creator, NSU alum, and self-declared RVA IT Girl. Known for her unapologetic POV content, voice-over storytelling, and the kind of personality that makes people feel like they already know her. She's been building since 2017 — and she's just getting started.
