Lifestyle, Culture, Career Mostly Sugar Staff Lifestyle, Culture, Career Mostly Sugar Staff

Black Creators Are Building the Culture, but Do the Checks Reflect It?

A lawyer's viral Threads post put a number on what many Black creators already knew: the pay gap in influencer marketing is real, documented, and growing. Research from MSL, SevenSix Agency, and Stanford confirms Black influencers are paid up to 35% less than white creators — not because of reach or engagement, but because of race. Here's what the data shows.

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