NYX Tapped Megan Thee Stallion & It's Giving Body
The Caramelt Mami Body Oil campaign just landed — and in doing so, NYX Professional Makeup made its boldest move in over 25 years.
Megan Thee Stallion, Caramelt Campaign, Courtesy of NYX Cosmetics
NYX Professional Makeup has always lived in the boldness space — the lip glosses, the pigments, the unapologetic neons. But for all of its over 25-year history, the brand stayed above the neck. That changes now.
Today, NYX announced the launch of its Fat Oil Body Collection — 12 products across body oils, lotions, butters, and mists — and to announce it to the world, they brought in the only person who made sense: Megan Thee Stallion. The Houston rapper, three-time GRAMMY Award winner, and certified body icon fronts the campaign as the Caramelt Mami, the hero scent and signature product of the new line.
The campaign, set to Megan's 2020 hit "Body," is more than a celebrity endorsement. It's a statement — that NYX is expanding its definition of beauty artistry, and that the body deserves the same attention, creativity, and shimmer as everything above the collarbone.
Hero Product
Caramelt Mami Body Oil
The star launch of the Fat Oil Body Collection. Scented in caramel and pistachio cream, it features a bronzy shimmer specifically formulated to flatter darker skin tones — paired with avocado oil and vitamin E for 24-hour hydration. Packaged in NYX's signature bold neon aesthetic.
The Collection — 12 Products, 4 Scents
Four scents. Pick your personality.
Sweet, bold, unapologetic.
Vanilla cookies + whipped cream
Fresh, tropical, beach-ready.
Coconut + peach · includes limited Butt Sheet Mask
Fruity, playful, full of personality.
Clementine + fresh mango
Rich, warm, bronzy shimmer for deeper skin tones.
Caramel + pistachio cream
Megan's pickThe limited-edition Butt Sheet Mask drops with the Coconut Cutie scent — because NYX thought of everything.
When I first tried the Caramelt Mami Body Oil, I just loved the scent — it smelled so good and just like caramel. Being a Caramelt Mami is all about owning your glow and your individuality.
— Megan Thee Stallion · NYLON Exclusive"When you think of thee body, who better to launch thee body oil with than Megan Thee Stallion? With Megan leading the way as our Caramelt Mami, we're ready to shimmer and shine all over the world."
— Denee Pearson · Global Brand President, NYX Professional MakeupThe campaign itself is built around a "dripping in oil" concept set to Megan's 2020 smash "Body" — a choice that lands differently when the product is, in fact, a body oil. It's the kind of sync that feels obvious in hindsight but required a brand confident enough to commit to the bit. NYX committed.
Megan told NYLON that filming the campaign "was such a blast," adding that when you genuinely like the product, it always feels easy. She plans to use the Caramelt Mami Body Oil all Hot Girl Summer long — poolside, beachside, or "just outside having a fun time."
The full Fat Oil Body Collection is available now at nyxcosmetics.com and via NYX's TikTok Shop, with a global rollout completing on May 1, 2026. Every product in the line comes in under $20 — which, given the campaign scale and the name attached, makes this one of the more accessible big-moment beauty launches of the season.
NYX built a brand on the idea that professional-quality makeup shouldn't cost what it used to. Over twenty-five years later, they're applying that same logic to your body. And they brought the right person to make the point.
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