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We believe that every brand has a story worth telling. Our passion lies in crafting those stories into compelling narratives that captivate, resonate, and ultimately elevate your brand.

Public Relations

About Us

Mostly Sugar Public Relations thrives on weaving impactful tales that create a difference. Nestled in the heart of Richmond, Virginia, we positioned ourselves as the voice for small businesses, enterprising individuals, budding influencers, and entertainers. Steered by the visionary Erica Shambley, a maestro in marketing and communications, our firm specializes in blending research-backed strategies with soulful storytelling. We're not just a PR firm; we are the storytellers of your journey, committed to amplifying your message, one narrative at a time.

Expertise-Driven Strategies.

Harness the power of strategies meticulously crafted by industry experts, ensuring your brand is always a step ahead.

Authentic Brand Storytelling.

Our narrative-centric approach means your brand's unique story is not just told, but felt. We dive deep to find the soul of your brand, converting listeners into loyal patrons.

Agile and Adaptive Approach.

As a boutique PR firm, we pride ourselves on agility, ensuring timely and efficient responses to market shifts and your evolving needs, keeping your brand in the limelight.

Deep Local Roots with a Global Reach.

While anchored in Richmond's vibrant culture, our strategies stretch beyond boundaries, seamlessly integrating local charm with global trends for a brand presence that's universally impactful.

“At Mostly Sugar Public Relations, we listen closely to your brand's heartbeat, crafting stories that resonate deeply. Think of us as your brand's loudest cheerleader.”

— Erica Shambley, Founder & Lead Publicist at Mostly Sugar Public Relations.

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Current Clients

  • A confident Black man with a serious expression, wearing a black turtleneck, standing against a gray background.

    Troi Hughes

    SERIAL ENTREPRENEUR, MODEL, ACTOR

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  • A woman sitting on a brown leather sofa, smiling, wearing a white button-up shirt, with dark wavy hair, in a modern indoor setting with a high wooden ceiling.

    LaTonya Taylor

    ENTREPRENEUR, LEGACY BUILDING EXPERT, PUBLIC FIGURE

    Learn More

  • A woman with curly black hair wearing a black sleeveless dress with cutouts, accessorized with layered necklaces, hoop earrings, and bracelets, standing in a crowded indoor event space with blurred background.

    Saajida Chohan

    ENTREPRENEUR, ARTIST, INFLUENCER

    Learn More

Our Services

Our suite of services is a symphony of strategy and creativity, designed to elevate your brand's voice and bring it to the forefront of minds and markets. Whether you're a small business, an entrepreneur, an influencer, or an entertainer, we're here to transform your message into a masterpiece that resonates, inspires, and converts.

  • Creating compelling narratives that resonate with target audiences.

  • Utilizing online tools and platforms to boost client visibility.

  • Establishing strong relationships with local, regional, and national media.

  • Organizing and promoting client events, press conferences, and product launches.

  • Developing strategies to mitigate and manage negative publicity.

  • Custom services depending on client’s needs.